ARUNDHATHI BIJJA, a vibrant woman with creative and independent thoughts, residing in the city of destiny Visakhapatnam, discerned her passion for fashion right from her college days. She redirected her focus towards Fashion designing by pursuing her PG diploma in Fashion designing after attaining her bachelor’s degree in Business Management. She began her career as a boutique designer for Queen’s Design Gallery, Visakhapatnam and later worked as a visual merchandiser for Visakhapatnam Central. It was after this that she established her firm Bijja Couture.
She showcased her collection at WILD ORCHID IFW GOA SEASON 1 under the theme of Handloom Uniforms with the intention of expanding the scope of employment in the handloom industry. This in turn had influenced several organisations including HAPPY MINDS, which gave her an opportunity to design uniforms for them. Her next show was the INDIAN BRIDAL WEEK, Hyderabad, organised by Marriage Needs. She has also designed costumes for few short films and also for various renowned dance groups in Vizag such as the Hotsteppers. At present, she is working for an upcoming film TGFO under the banner of Think Cinema, Vizag Film Factory.
She stole the hearts of the viewers at the IFK GOA SEASON 2 with her latest and brilliant collection based on the theme of Optimism and Positive Energy which included customized western outfits.