“It was in the year 1975, that my dad started off with the jewellery business and this I regard as a tradition that has been a flow in our family and I’ve taken the ownership over the last ten years”, says Shashank Raikar, who owns Geeta Jewellers which is situated in the Savordem city, South Goa. As far as customers are concerned in purchasing a jewellery, it’s either the tradition – which includes the value and the worth of the jewel–or it is the contemporary designs that has taken a toll on the market these days.People do not stick to a specific occasion like the earlier days, where a golden jewellery was worn to show their dignity. Now a days people demand the same valuable jewellery in a much more contemporary way that involves intrinsic detailing and the customisation that is in alignment with their requirement where it can be worn on a regular basis.
Initially the jeweller was inclined towards designing traditional jewelleries, like Temple, Meenakari etc. However, now he is exploring the various areas, and is planning on making fusion designs and dealing with Turkish jewelleries, which he might kick start this year. He further says, “Sailing through this business has never been an easy task, even today I face a lot of problems considering factors like the market competition, the prices and with the different types of jewelleries that has emerged, using different materials and the humongous collections whichare available in the market and not just that a lot of fashion schools have been conducting workshops and introducing courses in this area. People have got many options in terms of choosing their jewel, every individual keeps constantly updated to the fashion trends and it’s important that as a designer I follow the same pace as my customers”.
It is a glee to see a lot of youngsters getting into this area, considering the innovations and the progress in terms of both designing and fashion. When asked about his participation in the India Jewellery week, Raikar says, “I am all thrilled to be a part of the IJW and also considering that it’s my first show, I am looking forward to showcase my works in the best ways and participate in more such shows that would in turn help me get a much wider exposure in which, I consider, is my area of expertise.