Jewelleries these days have become an expanded field where people have widely moved towards fashion than its price tag. “Being a Jewellery designer, the main factor that concerns me is the customer satisfaction”, says Mahadev Shripad Nagveker – the owner of Shubh Laxmi Jewellers. People now a days have become very design conscious and every individual looks at how jewellery can be customised. The shop owned by Mahadev is an art cum tradition that he mastered from his uncle. The jeweller has got hands on experience with the whole process; it was in the year 1996, that he started off with this business where he would sit along with goldsmiths and absorb the way they dealt with various metals and the way they brought out designs.
Carrying forward the family’s business, the jeweller goes on to say, “Though gold has a rich past, antique jewelleries are earning their worth in the market in today’s era, the designs that we cast in the jewellery should have intrinsic details at the same time should look exotic. Moreover when a customer enters my shop, I ensure that I understand their requirement even before they start their demand. Every customer wears their jewellery with utmost pride and even if they buy a necklace or a bangle they want that jewellery to get along with their complete attire. Understanding my customers has come through my years of experience in this field”.
During the initial stages of his career, he had tried being an all rounder, starting from designing a jewellery to making it, till taking care of his shop, which later struck him that he cannot be the Jack of all Trades. The time that takes to fabricate a product purely depends on the design and the needs of the customer, and it mostly happens on an order basis. Some designs might take a minimum of ten days and extend according to the detailing of the designs.
The Jeweller is all excited about his participation in the Indian Jewellery Week, an event that would be showcasing his works on jewellery designing. The jeweller thus concludes by saying that, “I hope the jewellery show helps me for the betterment in whatever I do. And having been in this field for almost twenty years, we haven’t received a complaint in our coal or mine till date, as we ensure to maintain the purity and the quality of what we produce”.