Owning three jewellery showrooms, in different locations such as the Seasons Mall, Magarpatta city – Pune, Mall de Goa, Alto-Porvorim – Goa, Pajifond, Madgaon – Goa, Avdhut Vernekar managed to inherit and safeguard his Father’s tradition, travelling a long journey in the jewellery business. Ingraining this art started for him at his early days of schooling, where he would attend classes in the morning and once he was back from school he would run to his father’s shop to help him out with the jewellery and business. The jeweller majorly deals with gold and diamond jewellery and has managed to cope up with all the fluctuations and the competitions that take place in the market.
There’s a royalty added to these metals and people these days require both trends and tradition in the jewellery they buy. So apart from the jewellery he sells, he has moved towards customising the jewellery as it gives more value and the time that is taken to make a jewellery purely depends on the customer’s demand of how they want it, in how many carats or pounds, the length and the type of jewellery i.e. if it should be a necklace or a bangle or earring etc. Depending on these conditions it may vary from seven days to several months.
Speaking of the International Jewellery Week, “it was a great experience for me to be a part of such a grand function, not only that, it also gave me the exposure to various other jewellers along with which a lot of people showed interest in my collection of jewelleries as well”. One key factor he learnt from the IJW was, people these days are looking for something new and trendy, every individual wants their jewellery to be special and also considering there are various websites that showcases different designs, the individual wants the exact replica of the designs and its important how jewellers understand these needs and carve the intrinsic details in the jewellery they make.
He finally adds, “One unique factor about my jewellery is that we don’t replicate our designs unless it is a requirement from the customer’s end and having been in this field for twenty five years, this business has taught me a lot of lessons, what was there ten years back cannot be revived today which is in alignment with the proverb Old is Gold, though when you look back at it, the value might be the same or more but the relevance would differ”.