M G Ramachandran (also known as Ram), who is now walking his path through the roads of Fashion Photography, feels that “Fashion is something that reflects one’s character”. With a witty laugh he starts talking about his career; the usual school life like any other children and an educational qualification in Information Technology, though he had no thirst for this background. The course was a mere give and take between him and his family and the prize for the course was a bike, so moved by this he managed to complete his graduation after which he was gripped in the line of photography.
It all happened during an occasion when he took his friend’s camera and started clicking random pictures of his friends and family for which the Return on Investment were positive feedbacks from them. With all these comments and opinions, he decided to participate in a photography contest, borrowed his friend’s camera again, clicked pictures and sent it to the respective event –when the results were announced; Ram realized that he was rejected.
He only carried with him elements of ‘hope’, ‘determination’, ‘perseverance’, and ‘belief’. He would never give up on what he believed was his passion and life. He fought his own battle, bought his own camera and practised day and night clicking hundreds of pictures a day till he met his tutor, Mounish Kishan who guided and taught him the science behind handling the camera. Once he was thorough with photography, he gradually started taking up events like wedding, birthdays etc. The photographer loved clicking candid shots, but then it struck him that there was a difference in opinions – not everybody fantasized candid.
After all the months and years of hard work, he finally set his foot in the Fashion industry and was completely fascinated with everything he experienced there, as he kept getting instant results and acknowledgment. When Ram stepped into Fashion Photography, his views were at the same time focused toward locations. From his analysis he understood that every state in India has a varied Fashion sense. The photographer also adds, “Speaking of Fashion, I feel Mumbai tops the list, whereas Bangalore is about five years behind and Chennai – ten years behind the line to catch up with trends, why I say this is because not every individual is open minded to accept the different types of body wears and me being a Chennaite, I hope this culture undergoes a rapid flip”. The photographer now shoots for brands like Tamara, Little Lavish, Magic Weavies, Advita Jewellery etc.