Fashion for him is more than modeling. The normal cliché of associating fashion with modeling is all to be revamped as Adithya Vilasrao Deshmukh becomes the make over face of the fashion industry. Adithya believes that fashion is not just modeling, it includes all the aspects of fashion that moulds a model. To initiate this change, Adithya began his journey in the fashion industry with an event called ADDA, an event that remolded all the conventional aspects of fashion lovers. This maiden initiative, gave Adithya a wide appreciation from all fashion goers, and a prominent place in the fashion world.
ADDA was a show that gave a platform for the makeup artists in the industry to showcase their aesthetic talents that glam up the twinkling stars, who created awe on the ramp. It was an event which brought out the most sensational bridal makeovers the fashion lovers have ever seen. The prime intention for setting up such a show is that Adithya considers makeup artists as the back bone of the modeling world, because it is their craftsmanship which gives the most indelible looks in the industry.
The transformation from a Mechanical Engineer and an Interior Designer to the revamping face of the fashion scenario is indeed praise worthy. Adithya, who hails from Nagpur, Maharashtra, comes from a family that has welcomed all his ideas and ventures. In fact, he considers it as the main catalyst behind all his success. By diverting his professional knowledge to the new career of his choice, Adithya is able to give a new break for the amatures in the industry to blossom and sore new heights.
After the success of ADDA, Adithya thought of coordinating an event that gave a single platform to all the aspiring talents in the industry, which included all the aspects of fashion world, a package that coined the word FASHION. This radiant thought of this great genius gave rise to the PUNE FASHION FIESTA , a show that created waves in the industry. Apart from being a social entrepreneur, Adithya is also a great humanitarian who always thought of doing something exceptional for the society. So, with these noble thoughts in mind, he made the PUNE FASHION FIESTA – A SHOW FOR NOBLE CAUSE. He broke all the stereotypical notions of the fashion competitions by bringing physically challenged kids on the ramp as the show stoppers, who dazzled the stage along with some of the well known names in the industry. He considers it as his social responsibility to give such a platform for kids who will never enjoy such an opportunity in their life. The amount fetched by the show was given to NGOs as donations for their social works.
A genius with noble thoughts is a rare blend and Adithya is still ahead with the next season of his FASHION FIESTA, which he expects to do as a multi city annual event, wherein he will highlight various social issues on which people need to get an awareness. His show stoppers for the next mega event would be the victims of acid attacks, who he believes are more brave and gorgeous than many others as they remind us of our duties towards the society. Cheers for that thought and laurels for the upcoming shows.
Justifying the tagline of his events BE YOUR OWN LABEL, Adithya is a person who is passionate about radiating happiness to all around him and bringing up the skilled personals in and out of the industry, which he believes is the true nature of being human.