Clothing designed to fit the body, rather than gender- It’s that simple. The concept of gender neutrality is based on avoiding to distinguish roles or identity according to people’s sex or gender, in order to not discriminate or apply social roles on the basis of just gender. With Fashion being an art of expression, why should gender or any other form of distinction dictate the way people dress. Basically, gender neutral clothing celebrates individuality. Purushu Arie, the 26-year-old fashion designer and blogger is doing just that: celebrating individuality by proposing neutrality of gender, along with race, age, appearance, other cultural conditionings and overall differences, by founding India’s first gender neutral fashion label – Purushu Arie.
Purushu is breaking norms and making history, which he’s been doing for a while now, as he’s already a renowned name behind the most read men’s fashion blog throughout India. He created a fashion blog in order to record his journey as a fashion design student back in 2009, while studying at NIFT. Kicking off, the blog became a sensation, further, earning him a deserved invitation by the Fashion Design Council to review shows at India Fashion Week, New Delhi. Well, that was just the start of the 19-year-old’s evolutionary career. Since then, Purushu has collaborated with various retail and luxury brands; while being rated among the topmost fashion bloggers in India; followed by working as an excelling menswear designer at Lee Cooper, for a period of time after which he relocated back to Chennai. Establishing a recognition, he then launched India’s first ever exclusive gender neutral fashion label in 2017.
The unique collection, according to Purushu, holds functionality and vanity, femininity and masculinity – all elements coming together to shape a diverse aesthetic. With innovative Japanese cutting techniques and a colour palette with an abundance of rich Indian colours to choose from- such as shades of royal blue, off white, tones of cinder orange and a magnificent red, along with beautiful greens used for borders and stripes- the entire collection is a harmonious work of handloom craftsmanship, unlike anything else. Textiles woven with inspiration by close elements like sari pleats, lungis and other sundries of traditional Indian women and menswear, they bring together an apparel that is prepossessing at sight, including breakthrough pieces such as free-sized waistband lungis, ingeniously changing the purpose of the garment, for always.
Purushu Arie’s importance to being oneself and progressive ideologies through his forward-thinking label is ready to change the fashion game forever in India. Not only by breaking all fashion and beauty barriers with its explorative collection, but also for contemporizing and reimagining the way we see Khadi- A true new revolution for all.