Santhosh Kumar, a renowned Designer of the South Indian Fashion Industry, is once again in the pages of rageNyou with the contemporary garment-picks of people. “A long time dream come true, where I can develop my designs through handicrafts and handlooms”, he says. The name of this new project is ‘Bhavana’, a term from Sanskrit which means ‘Good feelings and emotions’. As the name suggests, his designs are also heartily connected, where every work and collection of his includes a lot of memories, sentiments, motivation and a hope for the future.
For Santhosh, fashion is a medium for unexpressed moods, emotions and individualistic ideas. He ensures that his collections are exemplary in terms of trends, style and innovation. Colour, comfort and craft are his shields, through which he produces his own style that is subtle, yet confident. In 2013, he established his own flagship store under the brand of his own name, that caters to the elite society; it consists of western, wedding, casuals, club wear & resort wear.
His project ‘Bhavana’, is an initiative to support and work for the people who work hard and tirelessly to create such exquisite materials. “I am grateful to have joined hands with ‘Adarsh Society’ with a mutual understanding and effort to create the handcrafted materials” he adds. He feels that Emotions are rational and that they’re the means for one to achieve one’s goals; they’re the tools carved by the eons of the human experience that worked beyond the conscious awareness, giving a direction of destiny.
He further goes on to say that, “Emotions are the instruments of survival and without them we would vanish!” Fashion Designing was, in fact, a childhood dream for Santhosh, and as he grew up he tried pulling out designing from everything he saw; not just that, he was a self-motivator as well. He also likes the period time styles and getting back into the olden days of producing them manually. Though technology plays a vital role these days, making something manually gives it perfection.
When asked about the present day trends and updates, the designer explains how he manages to keep a track by visiting the stores and malls personally and learning how he can make his next step in the industry. As an individual, he has faced many hurdles all through his way into the Fashion Industry, but through self-motivation and various lessons he managed to grow up. He has dedicated his heart and soul for his passion.
He thus concludes this interaction by saying, “Keep growing, keep motivating, keep a track of the new trends, and try different variations as the world is full of inspiration and utilize them to make your design”.