A leading designer and an inspiring entrepreneur in Dubai, Cheryle Dias sets a creative and unique dimension of fashion across the globe.
Some six years ago, when Cheryl Dias, a fine arts graduate and a passionate designer, decided to set up her own company, Opulence Events LLC, people did not have much clue to where she was heading, but she was determined to be one of the leading entrepreneurs who could revolutionize the fashion world.
Right from her childhood, Cheryl began to express her interest in art and as the years went by she got mature enough to realize her mission and vision in life, “Since my childhood I have loved art, and have always wanted to become an artist- paint, draw and sculpture”.
Cheryl’s father has had the greatest influence on her and it was he who recognized her talent and encouraged her to further develop her skills, supporting her in every way possible way. “My Dad had been in the media for decades, and this was the environment which let me experience the world of fashion, photography, clothes, etc. My father recognized my talent and encouraged me to develop my skills even more. He took the initiative and enrolled me in the art school. Finally, I chose fine arts and my dreams began to come true.”
Having finished her masters with a major in fabric and design, she then started her successful journey. She also holds an MBA in marketing, bachelors in computer science, and has done a number of management training courses.
Since Cheryl moved to Dubai in 2002, she has been working on her label and beyond. When she got married in 2003 and began to get busy with married life and the children, it was her husband Darrell who motivated her to leave her full time job and re-energize the label she started with the wedding groups.
Cheryle Dias is confident that she and her dedicated team will bring innovations into the fashion world. She is the organizer of International Fashion Week- Dubai and she is working as hard as she can to make International Fashion Week- Dubai one of the largest fashion brands in the world. In support of the fashion world, she also launched the International Fashion Awards during the IFW- Dubai season 5.
When it comes to fashion, she has a strong passion and a mindset to achieve her goals. In her dictionary, there is no word called ‘impossible’, “I can achieve everything I want. I am a sensitive personality and master the creativity.”
As a busy designer, a leading entrepreneur and a responsible mother and wife, Cheryle Dias always faces endless challenges in her life and profession. “Yes, as an entrepreneur it’s not easy to survive in a business environment dominated by a certain class of people, since it hurts the egos of some who are not happy with your success and others who try to bring you down, and as a mother I have to make a lot of sacrifices, or rather, my children make a lot of sacrifices specially during my events, and as a wife I am not a perfect one, but I try to do my best and I know how much I care for my family”.
“I am a fashion designer and I am always impressed by the creativity of designers. I do not have a single specific name and I appreciate everyone who creates new ideas for fashion lovers. But yes, Ellie Saab is one of the names, always amazing in what he offers,” she says.
There are other interesting factors why she likes her job so much, “I like all segments of my Job, but most importantly my dealings with people from all continents of the world, where I get a chance to learn different disciplines of life and beautiful cultures of each country. I understand the pulse of people from different parts of the world, on how they think and how they react, this made my job easier by helping me to deal with different people”.
“Always try something different and innovative to stand out from all the rest”